Pebble Beach Tournament Assortment
Objective -
Design a booklet showcasing the 2014 Pebble Beach tournament apparel collection, presenting products in a polished and cohesive format aligned with the event’s prestige.
Approach -
Created a clean, editorial layout focused on readability and product clarity. Used structured hierarchy, refined typography, and balanced white space to allow the apparel to remain the focal point while maintaining a premium, tournament-level aesthetic.
Impact -
Delivered a streamlined presentation piece that elevated the collection, improved product visibility, and supported merchandising and sales efforts during the tournament season.
Deliverables -
- Tournament apparel booklet
- Editorial layout system for product presentation
