Voice of Reason Campaign

Objective -
Develop campaign assets for Sound Transit’s “Voice of Reason” initiative, contributing custom typography and visual elements to support the campaign’s distinctive creative direction.

Approach -
Secured usage rights for the “Knot-A-Font” typeface and enhanced the letterforms through detailed photo manipulation to increase clarity and visual impact. Designed and composited custom imagery of hands with knitting needles to personify the “Voice of Reason,” reinforcing the concept that the message was literally knitted into existence.

Impact -
Delivered a distinctive typographic and visual treatment that strengthened the campaign’s personality, enhanced legibility, and supported a cohesive, concept-driven brand expression across assets.

Deliverables-
- Custom typographic refinements
- Photo manipulation and composited campaign imagery
- Visual assets for the Voice of Reason campaign