Primary Periodic Paralysis Websites

Objective -
Design two responsive websites to educate healthcare providers and patients about Primary Periodic Paralysis, a rare disease, providing tailored information for each audience.

Approach -
Created two correlated sites with distinct user experiences. The healthcare provider site conveys the severity and clinical importance of the disease through bold, dramatic visuals, while the patient site presents the information in a serious yet approachable way to reduce intimidation. Both sites were fully responsive and designed with accessible color palettes and typography compliant with WCAG standards, ensuring usability across devices and for all audiences.

Impact -
Delivered audience-specific digital experiences that clearly communicate critical information, improve comprehension, and facilitate patient-provider understanding for a rare condition.

Deliverables -
Two long-scrolling responsive websites:
- Healthcare Provider site
- Patient-focused site