SCCC Campus Child Care
Objective -
Develop a cohesive brand identity and promotional materials for Seattle Central Campus Child Care to engage student parents and create a welcoming, recognizable presence on campus.
Approach -
Created a playful logo inspired by the Great Northwest, supported by a brochure designed to appeal to both parents and children. Extended the brand into colorful illustrated wall coverings to enhance the physical environment and creative privacy for the children. Added temporary tattoos as a branded takeaway to create delight and memorability.
Impact -
Delivered a cohesive, experience-driven brand system that resonated with both audiences and won top concept in class, resulting in full execution of branding.
Deliverables -
- Logo and visual identity
- Brochure
- Illustrated wall coverings
- Branded temporary tattoos
