European Après-ski Concepts

Project:
To create concepts for a winter campaign having an Après-ski look and feel. 

Solution:
Three varying concepts for a presentation that included mock-ups of the different printed items that would be included in the campaign. All to stay true to the underlying theme of Après-ski. I tied in some textures and graphics that I had seen when touring the new product line that was to launch the campaign. The items were very traditional with lots of knits, wood, fur and rustic appearing items. I designed the first two options to have a warm and cozy feel. Using the knit and bold reds that I had seen in the showroom. The last option I presented, I did the opposite, while staying true to the brand and theme. The green contrasts nicely with the red for a crisp, cold winter feel. 

Tools:
Photoshop - Photo editing
Illustrator - Illustrations and typography
Indesign - Layout and presentation deck creation