European Après-ski Concepts

Objective -
Develop multiple creative concepts for a winter campaign that evoke the warmth, style, and experience of European Après-ski, while aligning with the upcoming product line launch.

Approach -
Created three distinct visual directions, each reflecting the Après-ski theme through textures, materials, and color palettes inspired by the new product line. Two concepts emphasized warmth and coziness using knits, bold reds, and rustic textures, while the third presented a crisp, modern winter aesthetic with contrasting greens, maintaining brand integrity across all options. Mock-ups were included to illustrate application across campaign materials.

Impact -
Provided a range of versatile concepts that clearly communicated seasonal atmosphere and brand personality, enabling the marketing team to select a direction that resonated with target audiences and informed production decisions.

Deliverables -
- Campaign presentation with three visual concepts
- Mock-ups of printed items and materials