New Baby Gift Cards
Objective -
Design a new collection of baby-themed gift cards for Amazon’s digital gift card platform across multiple distribution formats.
Approach -
Developed a set of three coordinated designs — neutral, girl, and boy — using a shared illustration system with distinct color palettes. Created modern, playful visuals symbolizing welcoming a new baby, optimized for e-gift, social, and print-at-home formats.
Impact -
Delivered a refreshed, scalable design set supporting one of Amazon’s key celebratory categories across digital channels.
Deliverables -
- Three coordinated gift card designs
- Assets for e-gift, Facebook, and print-at-home formats
