Homegoods New Store Launch
Objectives -
Drive regional awareness and increase foot traffic for a new HomeGoods store opening through high-visibility, in-market promotional materials.
Approach -
Developed a bold, typography-forward visual concept anchored in HomeGoods’ signature magenta to stand out within neighboring retail environments. Designed a custom illustrated map to clearly guide customers to the new location, creating a brand-aligned asset that could be adapted for future store openings.
Impact -
Delivered a scalable promotional system that increased visibility during launch and established a repeatable template for future regional expansions.
Deliverables -
- Double-sided promotional flyer
- In-store stanchion signage
