ON | OFF Lighting Identity
Objective -
Create a modern brand identity for ON | OFF Lighting Inc., expressing the conceptual relationship between light, transparency, and self-expression.
Approach -
Designed a sleek two-color logo system supported by tactile, light-reactive print materials. Used vellum and opacity effects to reinforce the brand concept, including a business card that reveals information when held to light. Extended the identity into magazine advertisements built around the theme “Reflect Your Identity.”
Impact -
Delivered a concept-driven identity system that integrated materiality and messaging, demonstrating innovative thinking across brand and print applications.
Deliverables -
- Logo and stationery suite
- Concept-driven business card
- Full- and half-page magazine ads
