Henley's Chickenless Nuggets
Objective -
Redesign the logo and packaging for a frozen food product to improve shelf presence and brand clarity.
Approach -
Created a clean, traditional logo with subtle organic cues to reflect the product’s positioning. Designed packaging leveraging bold color, strong typography, and familiar frozen food visual conventions to enhance visibility and recognizability.
Impact -
Delivered a refined packaging concept demonstrating understanding of category standards while improving brand cohesion and shelf appeal.
Deliverables -
- Logo design
- Product packaging concept
